For many products in the development stage, there is an inability to describe the operation in its target anatomy.
Animation allows the placement of the device in its clinical environment, providing a preferred solution for describing the process and its clinical effect in a convincing and tangible manner. An effective and quick means to present the solution that ensures understanding of the concept and practice regardless for the viewer’s background.
Producing a technological product in a 3D environment is a necessity, not a privilege. Other means such as 2D, do not allow reliable characterization of the product in a realistic environment. While anatomical spaces are complex and often require multi-dimensional characterization for their correct representation, many products are supported in the anatomical environment to which they are inserted and hence their spatial shape is critical to their function. While video can provide a solution for certain projects, running expensive photography teams requires considerable time and coordination, and at the end provides a product that can not be modified or updated if the need arises. In addition to, video does not allow the unobstructed, clarification and focus required for many productions.
different marketing and explanatory needs require a different animation duration according to the production requirements, however it is important to consider the attention span of the viewer, so it is recommended to present a short clip that effectively and clearly summarizes the main solution that the product came to provide.
For the most part, product animations aspire for a length of between one and a half to two minutes, however, each project may require specific solutions depending on its marketing needs, be it a time limitation required for a presentation or an extensive explanatory procedural overview, making them in various lengths respectively.
Using narration for videos allows you to convey more elaborate information than a video that uses only visual could. However, it is important to preserve the effectiveness of the video even in circumstances that do not allow clear hearing – display on mobile, noisy environment, discreteness, exhibitions and more. Therefore, the aspiration is that by using proper headlines and a clear and accurate presentation of the process, the product will be fully demonstrated and the main message will be conveyed in its entirety. Even without the narration.
This premise, which is based on the entire range of productions, ensures that the product will serve the customer even in the most extreme circumstances, without compromising the quality of the message.
As an integral part of product development, the planning stage will be assisted by engineering software such as SolidWorks or inventor. In any case, where the designer’s work files are available, using these models can promote the production of the animation and the quality of the final product. However, it is important to remember that in many cases the CAD files are not built in a way that allows for the dynamic process in the animation software. The use of the files is to attribute the dimensions, used by the animator to reconstruct the model in the animation software. This is especially true for parts of products that change their shape in a plastic, elastic or spatial manner.
For most cases, the preferred format used by Napo is STEP. yet many other formats are compatible with our systems.
In some cases, productions require conversion from MRI scans or CT, these cases require specific dialog with the client to implement an accurate conversion.
Napo has a large library of dedicated models that include all anatomy organs.
However, for each project, the specific needs of the product are examined. The fact is that each doctor has an image of the organ, which tends to differ between doctors or physicians, based on his or her own expertise.
Therefore, in many cases, it is necessary to process the models for the production, so that they will fit the procedure needs such as: characterization of a pathology, the adaptation of the anatomy form, processing of a model to describe the required cross-section, and more.
Sometimes it is recommended to create a completely new anatomical model, for example, when a product is required to work and conform to the tissue. In this way it is possible to maintain the level of dynamic procedural process that characterizes the work method of Napo, thus ensuring a high-quality product without compromise.
